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Tuesday, January 02, 2024

Rachel Maddow scores record numbers of viewers during her Liz Cheney interview

Rachel Maddow’s MSNBC cable interview with Liz Cheney leads Cable News With 3.2 Million Viewers - an echo report in Forbes by Mark Joyella:
It was one of the most unusual interviews in Rachel Maddow’s long tenure at MSNBC: former Republican Rep. Liz Cheney, who joined Maddow on set Monday night. As Maddow told viewers, “I disagree with Liz Cheney about everything. My whole adult life on everything in politics, I would not just say that Liz Cheney and I were on different proverbial teams, I would say we are from different proverbial planets. And they are planets that are mostly at war with each other.” 
Rachel Maddow

Maddow's Cheney interview drew a big audience: 3.15 million viewers, which made The Rachel Maddow Show the most-watched show in all of cable news Monday night, well ahead of Fox (fake❗) News Channel’s Hannity, which had a total audience of 1.936 million viewers, and CNN’s The Source with Kaitlan Collins, which drew a total audience of just 375,000 viewers.

Maddow's interview on MSNBC also won among viewers 25-54, the key demographic most valued by advertisers, drawing a total audience of 249,000 viewers, ahead of FNC’s Hannity (221,000 viewers) and CNN’s The Source (70,000 viewers). The Rachel Maddow Show pushed MSNBC to an overall win in prime time, with 2.293 million viewers, ahead of Fox News (1.996 million viewers) and CNN (402,000 viewers). Fox News won in prime in the key demo, with a total audience of 230,000 viewers to MSNBC’s 179,000 viewers and CNN’s 79,000 viewers.

Cheney, who has been fiercely critical of former President Donald Trump, made the trip to MSNBC to talk about her new memoir and her concerns about what might happen should Donald Trump win in 2024.


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