Donald Trump said he does not think about consumers! Yes, he said that!

Donald Trump Is Now the Un-Populist

Donald Trump, on May 12, 2026, while taking questions from reporters about the Iran conflict. When asked if he was considering Americans' financial situations during negotiations, he responded, "Not even a little bit."

Published in New York Magazine Intelligencer by Ed Kilgore

From the expensive and unnecessary ballroom to the illegal Iran war, to blatant self-dealing, Donald Trump is ignoring the will of the people — to his Growing Old Party's peril.

Less than four months from now, early voting begins in the 2026, midterm general elections. Political scientists differ on exactly when voting intentions are formed, but the consensus is that for the vast majority of the electorate, it happens well before the last-minute rush of campaigning. Most Republicans, whose control of Congress is at risk in November, are acutely aware that they are running out of time to convince swing voters that their sour perceptions of Donald Trump’s job performance — always the single most important variable affecting midterm outcomes — are erroneous. And at almost every turn, the president seems to be on a mission to make that as hard as possible.

While assessments of Trump’s handling of a broad range of issues have remained well underwater for over a year now, there are particularly and especially salient negative perceptions of how well he’s dealt with high living costs (arguably the issue that most determined his 2024 victory over Kamala Harris) and whether his strange and aimless war with Iran was a good idea. Trump’s two biggest problems are dangerously interactive, since the Iran war’s effect on global energy prices has clearly boosted domestic inflation, and his prosecution of this “war of choice” has come to symbolize his refusal to focus on the public’s actual concerns. For all the interminable discussion of a GOP “affordability agenda,” it’s getting very late in the year for that agenda to suddenly appear.

And, most recently, despite the intense loyalty congressional Republicans have consistently shown toward Trump, an unprecedented revolt has broken out, for the moment shutting down the legislative process. The growing GOP grievance is that Trump is continuing to elevate personal hobbyhorses (e.g., his White House ballroom project, which he now wants taxpayers to subsidize, and his bizarre new slush fund for alleged victims of Biden administration persecution) over the measures Republicans need to stay in office.


The implications of this revolt go beyond smooth executive-legislative relations or even the unity of the GOP. Whatever one thinks of Donald Trump from the perspective of ethics, policy, the U.S. Constitution, or the health of democratic institutions, his prowess as a gut-level politician has been universally, if grudgingly, respected. An essential ingredient of the loyalty he has inspired in the Republican ranks has been his ability to bend traditional conservatism to “populism,” a voter-friendly blend of themes and proposals that probably saved the GOP from the irrelevance it seemed to be courting before he came down the escalator in 2015. He famously convinced a party in love with “entitlement reform” to lay off trying to slaughter the sacred cows of Social Security and Medicare. He talked Republicans out of a near century of free-trade orthodoxy because culturally conservative blue-collar voters hated NAFTA. And he convinced the militarist wing of the GOP that massive defense spending didn’t require actually using it in unpopular “forever wars.”

Now comes the terrifying possibility that the man who made Republicans “populists” is himself becoming the ultimate un-populist. Trump is not just ignoring (or, because he can only acknowledge praise of himself, actively denying) public opinion; he seems to be courting unpopularity. Americans really dislike his beloved tariffs, and although Trump has the perfect legal excuses to stop pursuing them, he still persists. Trump can’t stop bashing Obamacare, even though he got badly burned on the subject in his first term and has no coherent replacement for it. His war in Iran was the rare U.S. war that was unpopular from the get-go, but he can’t seem to let go of it, and it’s an even bet he’ll start another war before suppertime. The political “outsider” who was too rich to bribe is now the consummate insider grabbing money with both hands to enrich his family and friends and the most disreputable of his supporters.

Most astonishing of all, the veteran entertainer who understood the intense resentment of working people for elites who seemed to mock them while fleecing them is now becoming the elitist-in-chief. He is explicitly annoyed that people struggling to make ends meet don’t appreciate they are living in a “golden age” in which stock markets climb dizzily upward on record corporate profits. He’s angry that Americans don’t just take his word for it that they need to pay higher prices for gasoline or light and heat so that he can win some more wars and peace prizes. And he is indifferent at best to how very bad it looks that he is devoting more time to his many tacky and self-glorifying vanity projects than to his day job. Many regular folk used to enjoy watching Trump thumb his nose at the powers that be. Now he’s the Man, the very opposite of a plucky underdog.

For Republicans who desperately need his help to retain their offices and their power, it increasingly appears that Trump has lost touch with the country. Yes, he’ll help them in the midterms by rigging congressional districts and perhaps interfering with the vote itself, but not by bending to adverse public opinion. It would be one thing if like some second-term presidents of the past, he drifted toward lame-duck status and began ceding power to his allies and successors. But no: Trump dominates news media and the political landscape more forcefully and ubiquitously than ever. (The more Trump talks, the more he contradicts himself and his advisors.)

He’s in danger not only of squandering his party’s midterm-election hopes, but of handing his putative heir J.D. Vance an anvil and the GOP an indelible MAGA brand — even as the idea that he has restored “American greatness” becomes ridiculous to all but his fiercest acolytes.

It’s possible, of course, that such assessments once again underestimate the 47th. Perhaps, against all expectations, he will snap out of his extended fugue state and begin listening to the public and his party leaders. But, Donald Trump would be well advised to make his 80th-birthday wish Make Trump popular again. In the meantime, the candle  he’s already🕯️ blowing out is his own.